What is the value of an idea?

--What is the value of an idea? If you could put a price on one, what would it be?
Let me help you think. Years ago, someone thought, could I create a horseless carriage, talk long distance through a wire or how about fly as high as the birds? All of these started with an idea.
I want to introduce to you a creative friend of mine who has incredible ideas that makes him lots of money online. Before I tell you his name, I want to give you a condensed version of one of his success stories:
---The Shining Diamond---

"... one killer idea that can pay for their ticket to attend the event... the flight to and from... their hotel room... all meals... the rental car... and then have some left over to buy a new house. THAT kind of an idea. And it didn't take long to search my brain cells to find that one killer idea. Want to know what it is? (Duh!)

After I tell you, you'll see why I can't sleep. Every time I start thinking about it, my brain overloads with 100 new ways to make money. Here it is... The Diamond: A $2 Million+ Idea. The best way to explain the idea is to show it to you in action.

A few years ago, I was looking for the "next big thing" in my business that would make me a pile of money. I had my eye on a new car... an Acura MDX (with the cool talking navigation system)... and I wanted to see if I could make enough money to finally buy it.

I remember going through my "marketing mail" (what others mistakenly call "junk mail") one day, when I found a letter from a company selling turn-key websites. Now, this wasn't the first sales letter I'd gotten from them. I'd been getting these "Get Rich with Turn-Key Website" sales letters for about 6 to 9 months - so I knew they must be banking in a big way. I'd almost set this letter aside, just like I did every time it arrived in the mail... But something made me stop. And think.

"What if", I thought, "I could sell something to all of these new turn-key website owners?" My brain cells started to dance a little. "Hmmm. What do new website owners need desperately?" The brain cells started to shimmy and shake.
---I'VE GOT IT! ADVERTISING!---
I quickly got onto Google and typed in "advertising"... then "Internet advertising"... and a few more keywords. I was looking for an advertising service I could sell to new website owners. After a short search, I found one company offering a 1-year Internet advertising service for $1,000. I emailed them - and asked them what their wholesale price was for this service. Their answer?

They didn't HAVE a wholesale price, because they only sold it through their own in-house reps. But I persisted - and told them I thought I could sell a TON of their Internet advertising. I finally got an email back! They would take JUST $100 for every $1,000 sale I made! ("After all," they said. "If we don't have to do any of the work to get the sale, you can keep 90% of the profits.") BAM! I had a valuable service to promote (Internet advertising)!

Next, I sent a letter to the company selling turn-key Internet websites. I explained that I could offer ALL of their new website buyers 30 days of FREE Internet Advertising. I told them that if they added this as a BONUS to their sales letter, they would convert more prospects into buyers - because new website owners NEED Internet advertising. I was SHOCKED by their fast reply. They said... YES!

Within just about a week after that, they added a paragraph to their sales letter offering 30 days of FREE Internet Advertising to all new website buyers. AND (here's the SUPER COOL PART)... they emailed me the names and addresses of ALL of their new website buyers every single month. FREE.

Every month, I'd get an excel file of 250... 500... sometimes as many as 1,000 names of turnkey website BUYERS! I quickly found out that this company was BANKING - and getting rich selling websites hand-over-fist!

Now, you might wonder what in the heck I was doing with all of these names. After all, I'd promised them a FREE 30-Day Trial of the Internet Advertising. And that cost me roughly $20 per customer.

Here's what I did ... Once I got the buyer names by email, I sent them 2 things.
--Item 1. I sent them a 1-page certificate good for 30 days of FREE Internet Advertising. All they had to do was fill out the form, return it to me by fax or mail, and I'd have to pay $20 bucks to give them their free bonus. BUT - with that certificate, I also sent...
--Item 2. A full sales letter making a HOT offer for the 12 FULL MONTHS of Internet advertising. I explained how 30 days of advertising was okay... but if they really wanted to promote their new website, it made a lot more sense to advertise for a full year.
"And," I said, "If you take the full year of advertising, I'll still give you the additional 30 days - free, so you get 13 months of advertising for the price of 12."

Did it work? Did people take the full year of advertising and fill my bank account with $1,000 sales? Or did everyone just send in their "Free 30-Day Certificates" and bankrupt me? Curious? Okay, okay. Here's what happened: Almost EVERYONE who responded took me up on the 12 months of Internet advertising for $1,000!

Very few people only sent back in the "Free 30-Day Certificate" Every day, the fax machine would crank out more and more orders for $1,000 each. I had days where I was making $30,000 to $45,000 in sales! In one month, I did $200,000 in sales - and the credit card company SHUT ME OFF! Yep. I got a call from them saying, "Um, Mr. Gardner. You've just past your merchant account limit. What's going on?" After I explained, they turned it back on. (Thank Goodness!)

Long story short, I sold OVER 2,000 of those 12 month Internet advertising packages - before my joint venture partner and myself parted ways. That's 2,000 sales x $1,000 per sale. That's $2 million dollars in sales. And, since I kept 90% of each sale, I made $1,800,000.00. (Best of all, I didn't have to fulfill a single order! The Internet ad company did all of that work for me.)
--And one overcast day in January, I drove to the local Acura dealership - and wrote a check for a silver Acura MDX with the cool talking Navigation system.

Do YOU GET this technique I explained? I had no product. I found the product (the Internet advertising) online - with a quick search of Google - and made a deal with the company to resell it. I also had no list. I simply found a company with a COMPLIMENTARY PRODUCT - and made a deal with them, too.

They sent me leads... Absolutely FREE...Then I sold their leads a $1,000 service... And pocketed $900 per sale. Pretty sweet, don't you think?

====Okay, MR. EGO! How in the heck does that help me?======

I didn't tell you any of this to brag. I only gave you the numbers to explain just how powerful this method is. It's absolutely amazing, but so few people use it. Most people KILL THEMSELVES trying to brainstorm products, create products, build lists, design websites, and on and on and on.

I'd like to introduce to you, Jeff Gardner. A man who is truly Wealthy and Wise! To learn more about him and his incredible ideas, click the link below.....l

~~I have been an internet marketer for some time now. I love researching HOT topics. These topics range from HOW to make money to HOW to get quality advertisement as cheap as possible. Go to http://www.wealthy-n-wise.net for more information.