~~OR ... Mistake Number 6 ~~
Getting involved in multi-level marketing plans
It happened to me many, many, many times when I was searching for a home-business over 20 years ago.
The “magic” of multi-level marketing sucked me in, with the promise of “automatic income” and “residual profits”
THE STORY is where the MAGIC is: You get a few people … who each get a few people … who each get a few more people. Then if you just get a few dollars from everyone connected to you (in your “downline”) every month, you’ll be rich.
What “they” (the mlm companies) never explain is that 97% of the people who join a network marketing company will never see a profit. (That’s from a survey sponsored by a network marketing training firm.)
Here’s the reason why most people never see a dime in profit from MLM programs:
Only a small handful of all network marketers are experienced network marketers.
These people are known as “heavy hitters.”
Heavy hitters are masters at marketing, prospecting, and building downlines.
Through direct mail campaigns, countless live meeting at local hotels -- pitching the deal and signing up new recruits.
The problem is -- most people are not heavy hitters.
Most people don’t have the time or money to do the type of recruiting that the heavy hitters are doing. They’re lucky if they have the time to pitch their new deal to their “warm market” -- their friends and family.
Now here’s where things fall apart.
Once most people try to sell to their friends and family, they normally stop. They have little or no experience with direct mail … live sales … or hard-core prospecting, so they ultimately stop marketing the opportunity -- and rush off to join the next exciting MLM deal that’s promising “overnight riches”.
Over time, after jumping from one program to another, most of these people join the N.F.L.
That stands for “No Friends Left”.
And this describes 97% of network marketers.
So even if you are a “heavy hitter” -- and you build a downline of 1,000’s of people -- 97% of your downline will do little or nothing -- before moving on to the next opportunity.
And this continues to happen over and over again.
It’s an endless cycle … where the “heavy hitters” get into a new opportunity first (usually personally invited by the founder of the company) … feed off to the excitement of a “ground floor” opportunity … create big checks they can parade around at conventions -- and in 3 to 6 months, when the buzz dies down, they’re off to the next thing.
Unfortunately, the “magic” of residual income never comes true -- because the people you’re relying on to make you money … the people in your downline … usually stop very quickly -- or “jump ship” and go to the next program that promises faster and easier money.
Most people who join under you in MLM program will do nothing or drop out -- and you’re left wondering what happened.
Here’s some advice that will save you a lot of time … money … and energy:
Avoid network marketing and MLM opportunities -- and focus on building a solid long- term home-business you can be proud to call your own.
--- Stay tuned to the next blog in a few days .. or if your in a hurry and want to learn more -- (Click Here!) -- you can get to know the author, Jeff Gardner ... NOW!
-- LEARN to Make Money Now! --
Getting involved in multi-level marketing plans
It happened to me many, many, many times when I was searching for a home-business over 20 years ago.
The “magic” of multi-level marketing sucked me in, with the promise of “automatic income” and “residual profits”
THE STORY is where the MAGIC is: You get a few people … who each get a few people … who each get a few more people. Then if you just get a few dollars from everyone connected to you (in your “downline”) every month, you’ll be rich.
What “they” (the mlm companies) never explain is that 97% of the people who join a network marketing company will never see a profit. (That’s from a survey sponsored by a network marketing training firm.)
Here’s the reason why most people never see a dime in profit from MLM programs:
Only a small handful of all network marketers are experienced network marketers.
These people are known as “heavy hitters.”
Heavy hitters are masters at marketing, prospecting, and building downlines.
Through direct mail campaigns, countless live meeting at local hotels -- pitching the deal and signing up new recruits.
The problem is -- most people are not heavy hitters.
Most people don’t have the time or money to do the type of recruiting that the heavy hitters are doing. They’re lucky if they have the time to pitch their new deal to their “warm market” -- their friends and family.
Now here’s where things fall apart.
Once most people try to sell to their friends and family, they normally stop. They have little or no experience with direct mail … live sales … or hard-core prospecting, so they ultimately stop marketing the opportunity -- and rush off to join the next exciting MLM deal that’s promising “overnight riches”.
Over time, after jumping from one program to another, most of these people join the N.F.L.
That stands for “No Friends Left”.
And this describes 97% of network marketers.
So even if you are a “heavy hitter” -- and you build a downline of 1,000’s of people -- 97% of your downline will do little or nothing -- before moving on to the next opportunity.
And this continues to happen over and over again.
It’s an endless cycle … where the “heavy hitters” get into a new opportunity first (usually personally invited by the founder of the company) … feed off to the excitement of a “ground floor” opportunity … create big checks they can parade around at conventions -- and in 3 to 6 months, when the buzz dies down, they’re off to the next thing.
Unfortunately, the “magic” of residual income never comes true -- because the people you’re relying on to make you money … the people in your downline … usually stop very quickly -- or “jump ship” and go to the next program that promises faster and easier money.
Most people who join under you in MLM program will do nothing or drop out -- and you’re left wondering what happened.
Here’s some advice that will save you a lot of time … money … and energy:
Avoid network marketing and MLM opportunities -- and focus on building a solid long- term home-business you can be proud to call your own.
--- Stay tuned to the next blog in a few days .. or if your in a hurry and want to learn more -- (Click Here!) -- you can get to know the author, Jeff Gardner ... NOW!
-- LEARN to Make Money Now! --
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